Get found by the AI assistants travelers actually use.
The next generation of hotel discovery is happening inside chat assistants — not on a search results page. InnSight AI Visibility makes sure your property is discoverable, accurately represented, and bookable when a guest asks ChatGPT, Perplexity, Gemini, Claude, or Copilot the questions that lead to a stay.
Four outcomes for the AI-search era.
Travelers are increasingly skipping the search results page and asking an assistant directly. InnSight AI Visibility is designed around the four outcomes that matter for hotels in that shift.
Be Discovered
Show up in the answer set when a traveler asks an AI assistant about your market, your category, or the kind of stay your property delivers.
Be Understood
Make sure the description, amenities, location context, and brand promise that the assistant repeats back are accurate, current, and on-brand — not pulled from a stale third-party page.
Drive Direct Bookings
Optimize how your direct booking path is named, linked, and recommended inside AI answers so that interest converts to revenue on your own channel.
Own Your AI Presence
Track, in one place, how often your hotel appears in AI answers, what the assistants are saying about you, and how that compares to your comp set over time.
Three building blocks. One coherent presence.
Verified hotel data profile
A single, structured source of truth for everything an AI assistant should know about your property — from positioning down to room types, amenities, and policies.
- Brand voice and one-line description
- Location, neighborhood, and travel context
- Amenities, rooms, and policies
- Direct booking URL and contact paths
Generative engine optimization (GEO)
Rewrite and structure the on-page content of your direct site so that LLMs can retrieve, summarize, and cite it cleanly — without losing your brand voice.
- Schema markup and entity definition
- Question-shaped content blocks (AEO)
- FAQ and policy answer formatting
- Internal linking that signals authority
AI Visibility insights
Track how often your property appears in AI answers across a defined set of traveler questions — and how that compares to your comp set, week over week.
- Tracked-query catalog by intent
- Share of AI answers vs. comp set
- Quote-level monitoring for accuracy
- Trend reports for owners and asset managers
The AI surfaces we track today.
We add new assistants as they reach a meaningful share of traveler traffic. If a surface matters to your guests, tell us — we will add it.
Built for revenue teams — not just marketers.
Inside the revenue platform
AI Visibility lives next to your rates, parity, STR, and demand views — so the same team that owns pricing also owns how the property is talked about by AI.
White-label briefings
Visibility insights flow into the same packets and briefings the platform already produces for owners, asset managers, and ownership groups.
You own the data profile
The structured profile we build for your property is yours. Export it, re-use it, and keep it — even if your stack changes.
Questions about AI Visibility.
What is AI Visibility for hotels?
AI Visibility is the set of practices and tooling that determines whether your hotel surfaces when a traveler asks an AI assistant a question such as “a quiet boutique hotel near Magazine Street with a pool.” It is the AI-search era equivalent of SEO, with different inputs and different ranking signals.
How is generative engine optimization (GEO) different from SEO?
Traditional SEO optimizes a page to rank on a search engine results page. GEO optimizes structured facts, descriptions, FAQs, and entity relationships so that large language models retrieve, summarize, and cite your hotel correctly when they answer a traveler’s question — even when there is no clickable results page in the loop.
What is AEO and how is it related?
AEO (answer engine optimization) is the discipline of formatting content as direct answers to common traveler questions — the format that LLM-based assistants prefer to quote. AEO sits inside GEO. Done well, AEO is what makes your property quotable, and GEO is the broader strategy of being retrievable and accurately represented.
Which AI assistants do you track today?
ChatGPT, Perplexity, Google Gemini, Anthropic Claude, and Microsoft Copilot are tracked today. We add new assistants as they reach a meaningful share of traveler traffic.
Does this replace my OTA distribution strategy?
No. It complements it. Most AI assistants still recommend booking paths through familiar OTAs and direct websites. AI Visibility makes sure that when a traveler asks an AI assistant, your property is in the answer — and that the answer is accurate.
How fast do we see results?
The verified data profile and on-page GEO changes can usually be drafted in the first few weeks. Visibility insights start producing trend lines once a meaningful sample of tracked queries has accumulated. We discuss realistic timelines for your specific market on the walkthrough.
See how your hotel appears in AI search — and what to do about it.
Request a walkthrough of InnSight AI Visibility on your property. We’ll show you how you currently surface in ChatGPT, Perplexity, Gemini, Claude, and Copilot — and where the gaps are.
- Live AI-search visibility audit on your property
- Side-by-side against three comp set hotels
- Generative engine optimization (GEO) walkthrough
- Verified-data profile and tracked-query setup